Marketing Plan Research Paper Example | Topics and Well Written Essays - 4000 words - 1

Marketing Plan - Research Paper Example This discussion will also involve market objective setting, target market analysis, such as segmentation, targeting and positioning, marketing strategies and illustration of marketing mix elements. Finally, the study will properly evaluate the process of marketing plan implementation, budgeting and controlling. Apple Inc. is one of the leading global technology companies which is specialized in developing, designing and marketing of consumer electronics. Their product line includes iPhone, iPod, iPad, Macbook etc. Apart from the hardware the organization is also specialized in developing and designing various software products and online services. The business was established in 1976. Headquarter of the organization is situated in Cupertino, California (Apple Inc. 2015a). The organization has secured the second largest position across the world as an Information Technology company in terms of their revenue while the top position is secured by Samsung Electronics. Alternatively, Apple Inc. has been entitled as the third largest company as a Smartphone maker. The value of the organization is approximately $500 billion. By the end of 2014, the organization has recorded annual revenue of $182 billion (Kraemer, et al., 2011). The analysis of the current situation of the organization will illustrate the micro environment as well as macro environment of the business. The analysis of 5 C’s of marketing such as company, collaborators, customers, competitors and climate, provides detailed understanding regarding the micro as well as macro environment of the business (Wilson and Gilligan, 2012). Product ranges: The organization provides a wide range of technology products that includes hardware software and online services. The products and services of the organization mainly include iPhone, iPad, iPod, Macbook, iTune, Mac App Store, iCloud and application software (Marketline, 2014). This is the Smartphone range of Apple Inc. which includes the